It Doesn’t Make Sense to Join a CEO Peer Group When Trying to Navigate a Pandemic…
You didn’t sign up for this. People warned you about the long hours and tough decisions when you started or took over the business. But no one said anything about running a business during a pandemic! Yet here we are,… Read more→
The 3 Core Board Member Duties
We had our annual Board of Directors onboarding meeting this past month where we welcomed multiple new directors that bring new energy to the group. Among the new additions were Patty Rioux as the new Development Director, Alex Argianas as… Read more→
Meet The EFBC Board of Directors
Meet your 2021-2022 Board of Directors! EFBC’s board establishes the organization’s strategic direction. Learn more about each position and board member below. President – Neil O’Donnell Neil O’Donnell is the Executive Vice President of Business Development at Progressive Industries, Inc…. Read more→
Video: A Guide to the 12 Brand Archetypes
Archetypes are based on Swiss psychologist Carl Jung’s theory that humans have a basic tendency to use symbolism to understand concepts. Jung identified 12 archetypes, each with its own set of characteristics, values, attitudes and behaviors. The advertising and marketing industry… Read more→
