The Entrepreneur and Family Business Council Book Club is switching things up for our February 2023 book club selection! Instead of reading a book, we will be discussing two video podcasts that delve into the fascinating world of Non-Fungible Tokens (NFTs).

People Are Going To Get Married on the Blockchain? (40:10) https://youtu.be/q4FprgfZOO4

How You Can Turn an NFT Into a Real-World Utility for Your Business (11:15) https://youtu.be/nYkVezRnF9M

The selected podcasts feature self-made millionaire Gary Vaynerchuk (also known as GaryVee). Named to Fortune’s list of the Top 50 Influential people in the NFT industry, GaryVee is an engaging presenter who speaks passionately about the role of NFTs in our society. In the assigned podcasts he talks about all things NFTs to entrepreneurship, what NFTs are in simplified terms, NFT strategy for consumer brands, what NFTs mean for culture, and how the younger generations of entrepreneurs can leverage NFTs to crush it.

Currently, the NFT hype is primarily about art and collectibles. Gary likens this to how people viewed the internet in the mid-90s, focused on search engines and browsers. Like the internet, NFTs are here to stay, and the far bigger impact is in the technology itself. Each token has underlining smart contract potential built in. That contract can represent anything, a deed to a home or a ticket to an event. Gary predicts that as people become more educated on the smart contract component of the NFT we will see an explosion in its everyday use. Do you agree?

It will take less than an hour to listen to both podcasts. For those wanting to learn more about NFTs and their impact on society, it is time well spent. So, pop in your earbuds and listen as you eat lunch, walk the dog, drive to your next meeting, or take a run on the treadmill. And join us on Thursday, February 9 from 5:30 – 7:30 at the EFBC offices for what is sure to be an engaging and spirited discussion on what NFTs can do for us personally and for our businesses.