Apple, Beyonce and You: Be, Own and Develop Your Brand
Hosted by: The Young Leaders Committee
BRAND – it just might be the most overused and least understood word in all of marketing. Apple has the world’s most prized brand according to Forbes, valued at a cool $1.54 billion. Beyoncé and LeBron each have a brand – or are they as individuals a brand? And what about all this “brand” speak out there: brand architecture, brand equity, branded content, etc.? And by-the-way, isn’t my logo my brand???
We hope you'll join us for this workshop as ODEA's, Patty Rioux, helps us to de-mystify what is means to be, own and develop a brand. From structure to messaging to visual identity, we’ll work together to define each component of a hard-working brand. We’ll share tools and tactics you can use to strengthen your brand. And we’ll even spend some time on the holy grail – the importance of living your brand. That is something Apple, Beyoncé and LeBron can teach us all!
About Patty Rioux
ODEA - Chief Strategy Officer
For over 20 years, Patty has been a marketing strategist and writer in a variety of roles. With experience in both agency and client settings, she has the perspective of both sides of the relationship. Above all else, Patty likes to get right to work with her clients. She is at her best when translating big-picture ideas into business-driven strategy. When working with Patty, you’ll find that she isn’t one to just make recommendations, she’ll roll up her sleeves to help make things happen.
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3:00 PM – 4:30 PM – Program
4:30 PM – 6:00 PM – Cocktail Reception