Ditch the vanity metrics!

It is time to rethink how you measure your SEO efforts. If your goal is to help customers find your business through search engines, and become a customer, is your SEO really moving the needle? If you can’t answer that – this presentation is for you. Your SEO should grow sales!

What you'll learn from presentation?

☑ Why Ranking is a Bad Metric for SEO: don’t miss the big picture!
☑ Meaningful Metrics: New Leads, Sales, and Conversions
☑ How to report on conversions and revenue
☑ Understanding Search Intent

This session will be presented by David Zimmerman, the owner and Internet marketing consultant at Reliable Acorn.

About David Zimmerman

David Zimmerman is an internet marketing consultant who specializes in search. He has over 13 years of experience helping companies reach their customers. He started his SEO consulting agency, Reliable Acorn LLC, after working in several marketing agencies in Charlotte, NC.

David’s philosophy is that marketing is like a tree falling in a forest: if you can’t measure it, did it do anything? Measured marketing is more effective and less expensive. When not in front of a computer screen, you might find him hiking in the mountains of North Carolina, looking for new birds to check off his life-list.

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