How to Put the “Unique” in Your Unique Selling Proposition

Online webinar event with ODEA

Tuesday, October 6, 2020 12:00 pm

The Entrepreneur and Family Business Council invites you to a "Lunch & Learn" webinar with the marketing experts at ODEA!

The team at ODEA will present on creating (or revisiting) a Unique Selling Proposition (USP) for your business. Entrepreneur defines USP as the factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition. This workshop is beneficial for owners, sales and marketing professionals, and anyone in a client-facing role. Whether you have a USP already defined or are starting from scratch, this session will provide tips and best practices to make your USP stand out.

We'll cover:

  • Learn what a USP is
  • How to create (or redefine) a USP that resonates
  • Discover the 3 components of a USP
  • What to avoid when you are defining your USP


Select your ticket type below and click "Register Now." Registrants will receive access information for the webinar the day before the event, so please register by 5:00 PM on Monday, October 5th.

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