Video: A Guide to the 12 Brand Archetypes
Archetypes are based on Swiss psychologist Carl Jung’s theory that humans have a basic tendency to use symbolism to understand concepts. Jung identified 12 archetypes, each with its own set of characteristics, values, attitudes and behaviors. The advertising and marketing industry… Read more→
Why You Should Invest In Video in 2021
Think about how many videos you’ve watched on the internet this month. Or even this week! We’re guessing it’s more than you can count on one hand (or maybe even two!) It’s predicted that consumers will spend 100 minutes… Read more→
Marketing Technology We Can’t Live Without
Marketing tech you can’t live without? MOZ Where can I find it? moz.com What is it? SEO software, data and analytics to help you increase website traffic, rankings, and visibility in search results. Why can’t you live without it? MOZ… Read more→
Introducing Gen Z
THE FOUR GENERATION WORKFORCE: The search for the TRUTH is at the root of all Generation Z’s behavior. Gen Zers see the self as a place to experiment, test and change. They don’t want to be defined by one stereotype…. Read more→
How Much Should You Spend on Marketing in 2019?
Everyone wants to know: How much should I spend on marketing this year? Truth is, there’s no silver bullet that will tell you how and where to put your dollars. If you run a search on google, you’ll find stats… Read more→
B2B Buyer Habits and Trends by ODEA
Did you know that more than 50% of B2B researchers are millennials? There are four major changes to B2B buyer habits that could affect your sales and marketing strategies, and the research will surprise you. ODEA breaks down these changes and shows how… Read more→
The Ultimate Guide to building a successful brand: all you need to know
It is human nature to stick with what we know and what has successfully worked for us in the past. From phone, coffee and cosmetic products to dry-cleaning, hotel and transportation services, we as consumers are making decisions every day… Read more→
ODEA Testimonial by Jay Smith
ODEA has always exceeded our expectations in every way. We originally contacted Patty and her team when we decided we wanted to sell new products in a new market. We figured we knew what we are doing when it came to our… Read more→
How Much Should I Spend on Marketing?
This whitepaper from our Strategic Partner, ODEA, contains a breakdown of important data and factors to consider when you’re creating and implementing your company’s marketing budget.
An Intro to Web and Email Analytics
Gone are the days of “set-it-and-forget-it” websites. Your digital presence needs to be viewed as a sales investment just as any other, with measurement and ROI attached. Those returns can be quite clear on sites built for eCommerce or other… Read more→
