THE FOUR GENERATION WORKFORCE Baby Boomers 1940-59 • Idealism • Revolutionary • Collectivist • Ideology • Vinyl and movies Gen X 1960-79 • Materialistic • Competitive • Individualistic • Status • Brands & cars • Luxury articles Gen Y… Read more→
How Much Should You Spend on Marketing in 2019?
Everyone wants to know: How much should I spend on marketing this year? Truth is, there’s no silver bullet that will tell you how and where to put your dollars. If you run a search on google, you’ll find stats… Read more→
B2B Buyer Habits and Trends by ODEA
Did you know that more than 50% of B2B researchers are millennials? There are four major changes to B2B buyer habits that could affect your sales and marketing strategies, and the research will surprise you. ODEA breaks down these changes and shows how… Read more→
APPLE, BEYONCE AND YOU: BE, OWN AND DEVELOP YOUR BRAND TAKEAWAYS
06.01.17 YL Branding Event Apple, Beyonce, and You This is a recap of our Young Leaders Branding Event “Apple, Beyonce, and You” with Patty Rioux from ODEA on June 1st, 2017. It is human nature to stick with what we… Read more→
ODEA Testimonial by Jay Smith
ODEA has always exceeded our expectations in every way. We originally contacted Patty and her team when we decided we wanted to sell new products in a new market. We figured we knew what we are doing when it came to our… Read more→
How Much Should I Spend on Marketing?
This whitepaper from our Strategic Partner, ODEA, contains a breakdown of important data and factors to consider when you’re creating and implementing your company’s marketing budget.
An Intro to Web and Email Analytics
Gone are the days of “set-it-and-forget-it” websites. Your digital presence needs to be viewed as a sales investment just as any other, with measurement and ROI attached. Those returns can be quite clear on sites built for eCommerce or other… Read more→
ODEA Testimonial by Neil Houtsma
My initial exposure to Patty Rioux and ODEA came about because two of my Forum members had worked with her. They were very happy with their work and recommended ODEA to me. We knew we needed to update and upgrade… Read more→
Prism Insights is now ODEA!
Congratulations to CFBC’s Strategic Partner, Prism Insights, on the announcement of their new company and brand, ODEA! Prism is merging with their own strategic partners who have been providing creative and development services under the Prism umbrella for the last… Read more→
Ten SEO Tips to Help Make Google Love You
Search Engine Optimization (SEO) can be a challenging topic for business owners and marketing professionals striving to get their company’s website on the first page of Google, Bing or Yahoo. For many, the seemingly ever-changing waves of what’s important for SEO… Read more→