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B2B Buyer Habits and Trends by ODEA

Posted on November 10th, 2017

Did you know that more than 50% of B2B researchers are millennials? There are four major changes to B2B buyer habits that could affect your sales and marketing strategies, and the research will surprise you. ODEA breaks down these changes and shows how… Read more→

Posted in Articles & White Papers, ODEATagged B2B, content marketing, Odea
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Top Three Marketing Trends of 2015

Posted on January 6th, 2015

Time for goal-setting, projections, resolutions and the proliferation of Top “Name Your Number” Lists for the coming year. It is a little known fact that we marketers actually take a secret oath to create at least one obligatory Top Prognosis… Read more→

Posted in Blog, ODEATagged B2B, B2C, CFBC, Marketing, Marketing Trends, Marketing Trends of 2015, Mobile Commerce, Patty Rioux, Prism Insights, YouTube

Entrepreneur and Family Business Councils at DePaul University
Driehaus College of Business

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