Video: A Guide to the 12 Brand Archetypes
Archetypes are based on Swiss psychologist Carl Jung’s theory that humans have a basic tendency to use symbolism to understand concepts. Jung identified 12 archetypes, each with its own set of characteristics, values, attitudes and behaviors. The advertising and marketing industry… Read more→
President’s Message – The Four Ws in Every Business Plan
Have you recently challenged your key leadership team to explore the who, what, why and how questions surrounding your business, team, services and products? Taking a moment out of each day to reflect on what you do can be a… Read more→