Everyone wants to know: How much should I spend on marketing this year? Truth is, there’s no silver bullet that will tell you how and where to put your dollars. If you run a search on google, you’ll find stats… Read more→
B2B Buyer Habits and Trends by ODEA
Did you know that more than 50% of B2B researchers are millennials? There are four major changes to B2B buyer habits that could affect your sales and marketing strategies, and the research will surprise you. ODEA breaks down these changes and shows how… Read more→
An Intro to Web and Email Analytics
Gone are the days of “set-it-and-forget-it” websites. Your digital presence needs to be viewed as a sales investment just as any other, with measurement and ROI attached. Those returns can be quite clear on sites built for eCommerce or other… Read more→
