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Audio Blog: Patty Rioux, President of ODEA

Posted on October 2nd, 2020

We are excited to announce our new audio blog series! We’ll chat with business leaders to learn from their stories and experience. In this episode, we talk with Patty Rioux, President of ODEA and Strategic Partner to the Entrepreneur and… Read more→

Posted in Audio BlogTagged content marketing, COVID-19, digital marketing, marketing for small business
EFBC audio blog

How Much Should You Spend on Marketing in 2019?

Posted on February 19th, 2019

Everyone wants to know: How much should I spend on marketing this year? Truth is, there’s no silver bullet that will tell you how and where to put your dollars. If you run a search on google, you’ll find stats… Read more→

Posted in Articles & White Papers, Blog, ODEATagged content marketing, digital marketing, inbound marketing, marketing budget
smart spending

B2B Buyer Habits and Trends by ODEA

Posted on November 10th, 2017

Did you know that more than 50% of B2B researchers are millennials? There are four major changes to B2B buyer habits that could affect your sales and marketing strategies, and the research will surprise you. ODEA breaks down these changes and shows how… Read more→

Posted in Articles & White Papers, ODEATagged B2B, content marketing, Odea
ODEA Logo

An Intro to Web and Email Analytics

Posted on September 6th, 2016

Gone are the days of “set-it-and-forget-it” websites. Your digital presence needs to be viewed as a sales investment just as any other, with measurement and ROI attached. Those returns can be quite clear on sites built for eCommerce or other… Read more→

Posted in Blog, ODEATagged content marketing, Email Analytics, Google Analytics, inbound marketing, Marketing, Odea, Web Analytics
web and email analytics, odea

Entrepreneur and Family Business Councils at DePaul University
Driehaus College of Business

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