Sales & Marketing Roundtable
EFBC Roundtables are designed to engage members and their teams with professionals in their field. On Wednesday, October 26th, the Sales and Marketing Roundtable will gather to discuss best practices! We welcome professionals from all industries and experience levels to…
Video: A Guide to the 12 Brand Archetypes
Archetypes are based on Swiss psychologist Carl Jung’s theory that humans have a basic tendency to use symbolism to understand concepts. Jung identified 12 archetypes, each with its own set of characteristics, values, attitudes and behaviors. The advertising and marketing industry… Read more→
An Intro to Web and Email Analytics
Gone are the days of “set-it-and-forget-it” websites. Your digital presence needs to be viewed as a sales investment just as any other, with measurement and ROI attached. Those returns can be quite clear on sites built for eCommerce or other… Read more→
ODEA Testimonial by Neil Houtsma
My initial exposure to Patty Rioux and ODEA came about because two of my Forum members had worked with her. They were very happy with their work and recommended ODEA to me. We knew we needed to update and upgrade… Read more→
Introduction to Inbound Marketing
by ODEA Inbound Marketing in a nutshell: Market with a magnet, not a bullhorn. Let CFBC’s Strategic Marketing Partner, ODEA, walk you through the basics of Inbound Marketing in the following whitepaper.
President’s Message – The Four Ws in Every Business Plan
Have you recently challenged your key leadership team to explore the who, what, why and how questions surrounding your business, team, services and products? Taking a moment out of each day to reflect on what you do can be a… Read more→
Top Three Marketing Trends of 2015
Time for goal-setting, projections, resolutions and the proliferation of Top “Name Your Number” Lists for the coming year. It is a little known fact that we marketers actually take a secret oath to create at least one obligatory Top Prognosis… Read more→