Ten SEO Tips to Help Make Google Love You

Search Engine Optimization (SEO) can be a challenging topic for business owners
and marketing professionals striving to get their company’s website on the first page of Google, Bing or Yahoo. For many, the seemingly ever-changing waves of what’s important for SEO can seem like nothing more than marketing jargon. Others are still struggling with the knowledge that SEO is important, but don’t exactly know why.

The end goal? SEO makes websites easier for the search engine’s “internet robots” to read, thus helping your company’s website rank higher, bringing it ever closer to that coveted top spot on the first page of Google. (From here on out, we’ll refer to Google but the same holds true for Bing, Yahoo and others.) These bots scan and read, looking for key terms that web searchers use and then add in about 150 other factors. These algorithms are constantly evolving, and determine where your company’s website will land in Google’s organic search results.

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